Flipping the Script – Plant Forward Catering

Do you like to eat plants? We sure do!

Our mid-Atlantic region grows some of the finest vegetables this side of the Mississippi, and as a catering company we’re always excited to put as much of this delicious bounty on the table as possible. In fact, as a leading catering company, we have an entire plant-forward dining program, designed to offer the tastiest and most sustainable options among our array of sustainability initiatives.

What is Plant-Forward Dining?

Plant-forward dining is all about giving plant-based foods the spotlight while reducing the amount of meat on your plate. It can be as simple as enjoying entirely vegan dishes, or incorporating mostly plants with occasional dairy or eggs. Even opting for the vegetarian choice over meat occasionally counts! We understand that many of us still enjoy meat, but there are several great reasons to eat less of it. From animal welfare concerns and health reasons to religious restrictions and the significant impact of meat production on global climate change, going plant-forward can make a difference.

JAM Catering’s Commitment to Plant-Forward Options

At JAM, we wholeheartedly support the various reasons for adopting a plant-forward lifestyle. That’s why our menus feature an extensive selection of delectable plant-forward options.

Flipping the Script: A Clever Approach

Now comes the exciting part: How do we entice people to order these delectable, meat-reducing options? We have a clever solution that’s as simple as flipping the script! When asking people what they’d like for dinner, make non-meat dishes the default option and place meat as a secondary choice. According to this captivating TED Talk, attendees at large events tend to go with the default menu option. After all, if it’s the default, it must be good, right? By making plant-forward options the default, more people are tempted to choose them, leading to fewer meat selections. It’s a clever, effective idea that puts tempting plant-forward options front and center without any pressure.

Try Flipping the Script for Your Wedding Dinner

If you’re intrigued by the idea of a plant-forward wedding dinner, consider “flipping the script” on your RSVP cards. Just put the plant-forward option first in the meal choice section and we’re betting more people than you might expect will pick it. Check out the two examples below, one more conservative, the other a bit more insistent. By featuring the plant-forward option as the primary choice, you might be pleasantly surprised by the positive response.

Take a Step Towards a Deliciously Sustainable Future

Why not give it a try and see what happens? Embrace the flavors of plant-forward dining and experience the deliciousness firsthand! No matter what people choose, rest assured that every bite will be delicious!